Funky Management

This is a brilliant ‘must-read’ post from Emmanuel LeGrand in which he sums up the thoughts of many very successful web 2.0 savvy music indsutry people on how to make yourself a success in the modern music world.

It ends up being a 10 step method which talks about creating great music, connecting with fans, collecting email addresses and so on.

At it’s core it has this message which applies today as much as it did 30 years ago:

In the mid-80s, Island Records – then still independent and owned by Chris Blackwell – sent to all its affiliates around the world a poster which showed a colourful drawing of an island with a coconut tree surrounded by the sea. The tag line was: “A terrible thing happens when you don’t promote…” The answer came in the form of one word in very small font size: “…nothing!”

There is no reason to believe that what was valid three decades ago does not apply today. It would be a mistake to think that because some music exists, it will find it audience just by the simple merit of being available. Now, as it was then, something terrible happens if you don’t promote…nothing!

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